The Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV costs $19.3505/GB while the Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV costs $31.2991/GB. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV offers 38% better value per gigabyte as of April 2026. Both products are available on BuyPerUnit with prices from Amazon, Best Buy, and Newegg.
Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV vs Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV — Which Is Better Value?
Specification Comparison
| Spec | Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV | Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV |
|---|---|---|
| Brand | Sony | Sony |
| Capacity | 77″ | 77″ |
| $/GB | $19.3505 | $31.2991 |
| Price | $1489.99 | $2410.03 |
| Retailer | Amazon | Newegg |
| Category | 4K OLED TVs | 4K OLED TVs |
| Subcategory | oled | oled |
Price Across Retailers
Which Should You Buy?
Based on current pricing data, the Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV offers better value at $19.3505//GB compared to the Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV at $31.2991//GB — that's roughly 38% less per gigabyte.
The best deal for the Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV is $1489.99 at Amazon, while the Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV starts at $2410.03 at Newegg.
However, price per gigabyte isn't everything — consider factors like warranty, performance specs, brand reliability, and your specific capacity needs. Check each Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV and Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV product page for detailed specifications and price history.
Frequently Asked Questions
Is Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV or Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV a better deal?
As of April 2026, Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV offers better value at $19.3505//GB compared to Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV at $31.2991//GB. That is approximately 38% better value per gigabyte.
What is the price per GB of Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV?
The Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV is currently priced at $19.3505/GB ($1489.99 for 77″) at Amazon.
Where can I buy Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV for the cheapest price?
The cheapest price for the Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV is $2410.03 at Newegg, which works out to $31.2991/GB.