The Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV costs $34.8658/GB while the LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) costs $23.0768/GB. LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) offers 34% better value per inch as of August 2026. Both products are available on BuyPerUnit with prices from Amazon, Best Buy, and Newegg.
Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV vs LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) — Which Is Better Value?
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Specification Comparison
| Spec | Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV | LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) |
|---|---|---|
| Brand | Sony | LG |
| Capacity | 77″ | 78" |
| $/inch | $34.8658 | $23.0768 |
| Price | $2684.67 | $1799.99 |
| Retailer | Newegg | Best Buy |
| Category | 4K OLED TVs | 4K OLED TVs |
| Subcategory | oled | oled |
Price Across Retailers
Which Should You Buy?
Based on current pricing data, the LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) offers better value at $23.0768//inch compared to the Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV at $34.8658//inch — that's roughly 34% less per inch.
The best deal for the LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) is $1799.99 at Best Buy, while the Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV starts at $2684.67 at Newegg.
However, price per inch isn't everything — consider factors like warranty, performance specs, brand reliability, and your specific capacity needs. Check each Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV and LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) product page for detailed specifications and price history.
Frequently Asked Questions
Is Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV or LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) a better deal?
As of August 2026, LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) offers better value at $23.0768//inch compared to Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV at $34.8658//inch. That is approximately 34% better value per inch.
What is the price per GB of Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV?
The Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV is currently priced at $34.8658/GB ($2684.67 for 77″) at Newegg.
Where can I buy LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) for the cheapest price?
The cheapest price for the LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026) is $1799.99 at Best Buy, which works out to $23.0768/GB.