Toshiba vs Western Digital Hard Drives & SSDs

Side-by-side price per gigabyte comparison across 104 products.

As of March 2026, Toshiba averages $0.0618/GB across 7 products while Western Digital averages $0.1178/GB across 97 products on BuyPerUnit. Toshiba offers 47% better value per gigabyte for hard drives & ssds.

Toshiba

Better Value

Avg $/GB$0.0618

Best $/GB$0.0362

Price Range$0.0362 – $0.0790

Products7

Cheapest Product

Toshiba Canvio Basics 4TB Portable External Hard Drive USB 3.0, Black - HDTB540XK3CA

4 TB · $145.00 · amazon

Western Digital

Avg $/GB$0.1178

Best $/GB$0.0217

Price Range$0.0217 – $1.1990

Products97

Cheapest Product

WD - easystore 18TB External USB 3.0 Hard Drive - Black

18 TB · $389.99 · bestbuy

Top Products Compared

Rank	Brand	Product	Capacity	$/GB	Price	Retailer
1	Toshiba	Toshiba Canvio Basics 4TB Portable External Hard Drive USB 3.0, Black - HDTB540XK3CA	4 TB	$0.0362	$145.00	amazon
1	Western Digital	WD - easystore 18TB External USB 3.0 Hard Drive - Black	18 TB	$0.0217	$389.99	bestbuy
2	Toshiba	Toshiba Canvio Basics 2TB Portable External Hard Drive USB 3.0, Black - HDTB520XK3AA	2 TB	$0.0440	$88.00	amazon
2	Western Digital	WD - easystore 20TB External USB 3.0 Hard Drive - Black	20 TB	$0.0220	$439.99	bestbuy
3	Toshiba	Toshiba 1TB 5400RPM 8MB Cache SATA 3.0Gb/s 2.5 inch PS3/PS4 Hard Drive - 3 Year Warranty	1 TB	$0.0594	$59.40	amazon
3	Western Digital	WD 16TB My Book Desktop External Hard Drive, USB 3.0, External HDD with Password Protection and Backup Software - WDBBGB0160HBK-NESN	16 TB	$0.0225	$360.49	amazon
4	Toshiba	Toshiba 1TB 5400RPM 8MB Cache SATA 3.0Gb/s 2.5 inch Notebook Hard Drive (MQ01ABD100V) - 1 Year Warranty,Usb	1 TB	$0.0600	$59.99	amazon
4	Western Digital	WD 18TB My Book Desktop External Hard Drive, USB 3.0, External HDD with Password Protection and Auto Backup Software - WDBBGB0180HBK-NESN	18 TB	$0.0233	$419.99	amazon
5	Toshiba	Toshiba Canvio Advance 1TB Portable External Hard Drive USB 3.0, Red - HDTCA10XR3AA	1 TB	$0.0754	$75.41	amazon
5	Western Digital	Western Digital 10TB WD Blue Internal Hard Drive HDD - 7200 RPM, SATA 6 Gb/s, 512 MB Cache, 3.5" - WD100EAGZ	10 TB	$0.0240	$239.99	amazon

Which Should You Buy?

Based on current pricing data, Toshiba offers better overall value for hard drives & ssds at an average of $0.0618/GB compared to Western Digital's $0.1178/GB — that's roughly 47% less per gigabyte.

Toshiba's best deal is the Toshiba Canvio Basics 4TB Portable External Hard Drive USB 3.0, Black - HDTB540XK3CA (4 TB) at $0.0362/GB, while Western Digital's cheapest option is the WD - easystore 18TB External USB 3.0 Hard Drive - Black (18 TB) at $0.0217/GB.

However, price per GB isn't everything — consider factors like warranty, performance specs, and your specific capacity needs. Check individual product pages for detailed specifications.

Frequently Asked Questions

Is Toshiba or Western Digital cheaper per GB for hard drives & ssds?

As of March 2026, Toshiba averages $0.0618/GB compared to Western Digital at $0.1178/GB. Toshiba is approximately 47% cheaper per gigabyte on average.

How many Toshiba and Western Digital hard drives & ssds does BuyPerUnit track?

BuyPerUnit currently tracks 7 Toshiba products and 97 Western Digital products in the hard drives & ssds category, all ranked by price per gigabyte.

What is the cheapest Toshiba hard drives & ssd per GB?

The cheapest Toshiba option is the Toshiba Canvio Basics 4TB Portable External Hard Drive USB 3.0, Black - HDTB540XK3CA at $0.0362/GB ($145.00 for 4 TB).

What is the cheapest Western Digital hard drives & ssd per GB?

The cheapest Western Digital option is the WD - easystore 18TB External USB 3.0 Hard Drive - Black at $0.0217/GB ($389.99 for 18 TB).

Explore More

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