Sony77"
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B)
From $2999.9938.961 $/inch
Current Prices
Latest offer check 5 hours ago; see each retailer belowOffer checked 2026-10-18Best Buy38.961 $/inchBest Buy rating ★ 4.8 (178)
$2999.99Buy at Best Buy ↗
Prices refresh twice daily; the final price appears at the retailer's checkout. We may earn a commission from retailer links, at no cost to you; it never affects rankings.
Price History
Best Buy
Loading price history...
Specifications
BrandSony
Capacity77"
Warranty1 year
Related guides
55-Inch vs 65-Inch TV: Which Is Cheaper Per Inch?
We compare live 55-inch and 65-inch TV listings — Samsung S84F and LG B6E OLED, Insignia F50 LED — to see which size wins on price per inch in 2026.
How to Calculate TV Price Per Inch (With Real 2026 Data)
Learn the TV price per inch formula (price ÷ screen size) and see what September 2026 in-stock LED, QLED, and OLED listings actually cost per inch.
What's a Good Price Per Inch for a 65-Inch TV? (2026)
Live 2026 listings define a good price per inch for a 65-inch TV — per-inch benchmarks for LED, QLED, and OLED to check any deal against.