The Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV costs $34.9242/GB while the Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) costs $16.8830/GB. Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) offers 52% better value per inch as of September 2026. Both products are available on BuyPerUnit with prices from Amazon, Best Buy, and Newegg.

Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV vs Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) — Which Is Better Value?

Better Value
Best Price$1299.99
RetailerBest Buy
$/inch$16.8830
Rating4.0 (961 reviews)
Buy at Best Buy — $1299.99

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Specification Comparison

SpecSony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TVSamsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024)
BrandSonySamsung
Capacity77″77"
$/inch$34.9242$16.8830
Price$2689.16$1299.99
RetailerNeweggBest Buy
Category4K OLED TVs4K OLED TVs
Subcategoryoledoled

Price Across Retailers

Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV

Newegg$34.9242//inch
$2689.16Buy

Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024)

Best Buy$16.8830//inch
$1299.99Buy

Which Should You Buy?

Based on current pricing data, the Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) offers better value at $16.8830//inch compared to the Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV at $34.9242//inch — that's roughly 52% less per inch.

The best deal for the Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) is $1299.99 at Best Buy, while the Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV starts at $2689.16 at Newegg.

However, price per inch isn't everything — consider factors like warranty, performance specs, brand reliability, and your specific capacity needs. Check each Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV and Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) product page for detailed specifications and price history.

Frequently Asked Questions

Is Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV or Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) a better deal?

As of September 2026, Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) offers better value at $16.8830//inch compared to Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV at $34.9242//inch. That is approximately 52% better value per inch.

What is the price per GB of Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV?

The Sony K77XR8B 77 inch Class BRAVIA XR8B OLED 4K HDR Smart Google TV is currently priced at $34.9242/GB ($2689.16 for 77″) at Newegg.

Where can I buy Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) for the cheapest price?

The cheapest price for the Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024) is $1299.99 at Best Buy, which works out to $16.8830/GB.

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