The Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black costs $13.0768/GB while the Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV costs $4.6152/GB. Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV offers 65% better value per gigabyte as of June 2026. Both products are available on BuyPerUnit with prices from Amazon, Best Buy, and Newegg.
Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black vs Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV — Which Is Better Value?
Specification Comparison
| Spec | Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black | Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV |
|---|---|---|
| Brand | Sony | Insignia |
| Capacity | 65" | 65" |
| $/GB | $13.0768 | $4.6152 |
| Price | $849.99 | $299.99 |
| Retailer | Best Buy | Best Buy |
| Category | 4K LED TVs | 4K LED TVs |
| Subcategory | led | led |
Price Across Retailers
Which Should You Buy?
Based on current pricing data, the Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV offers better value at $4.6152//GB compared to the Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black at $13.0768//GB — that's roughly 65% less per gigabyte.
The best deal for the Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV is $299.99 at Best Buy, while the Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black starts at $849.99 at Best Buy.
However, price per gigabyte isn't everything — consider factors like warranty, performance specs, brand reliability, and your specific capacity needs. Check each Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black and Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV product page for detailed specifications and price history.
Frequently Asked Questions
Is Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black or Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV a better deal?
As of June 2026, Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV offers better value at $4.6152//GB compared to Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black at $13.0768//GB. That is approximately 65% better value per gigabyte.
What is the price per GB of Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black?
The Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black is currently priced at $13.0768/GB ($849.99 for 65") at Best Buy.
Where can I buy Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV for the cheapest price?
The cheapest price for the Insignia™ - 65" Class F50 Series LED 4K UHD Smart Fire TV is $299.99 at Best Buy, which works out to $4.6152/GB.