The Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black costs $17.5383/GB while the Roku - 65" Class 4K HDR LED Smart RokuTV costs $4.9537/GB. Roku - 65" Class 4K HDR LED Smart RokuTV offers 72% better value per inch as of September 2026. Both products are available on BuyPerUnit with prices from Amazon, Best Buy, and Newegg.
Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black vs Roku - 65" Class 4K HDR LED Smart RokuTV — Which Is Better Value?
Prices refresh twice daily; the final price appears at the retailer's checkout. We may earn a commission from retailer links, at no cost to you; it never affects rankings.
Specification Comparison
| Spec | Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black | Roku - 65" Class 4K HDR LED Smart RokuTV |
|---|---|---|
| Brand | Sony | Roku |
| Capacity | 65" | 65" |
| $/inch | $17.5383 | $4.9537 |
| Price | $1139.99 | $321.99 |
| Retailer | Best Buy | Best Buy |
| Category | 4K LED TVs | 4K LED TVs |
| Subcategory | led | led |
Price Across Retailers
Which Should You Buy?
Based on current pricing data, the Roku - 65" Class 4K HDR LED Smart RokuTV offers better value at $4.9537//inch compared to the Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black at $17.5383//inch — that's roughly 72% less per inch.
The best deal for the Roku - 65" Class 4K HDR LED Smart RokuTV is $321.99 at Best Buy, while the Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black starts at $1139.99 at Best Buy.
However, price per inch isn't everything — consider factors like warranty, performance specs, brand reliability, and your specific capacity needs. Check each Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black and Roku - 65" Class 4K HDR LED Smart RokuTV product page for detailed specifications and price history.
Frequently Asked Questions
Is Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black or Roku - 65" Class 4K HDR LED Smart RokuTV a better deal?
As of September 2026, Roku - 65" Class 4K HDR LED Smart RokuTV offers better value at $4.9537//inch compared to Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black at $17.5383//inch. That is approximately 72% better value per inch.
What is the price per GB of Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black?
The Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR65X90L- Latest Model,Black is currently priced at $17.5383/GB ($1139.99 for 65") at Best Buy.
Where can I buy Roku - 65" Class 4K HDR LED Smart RokuTV for the cheapest price?
The cheapest price for the Roku - 65" Class 4K HDR LED Smart RokuTV is $321.99 at Best Buy, which works out to $4.9537/GB.