Cheapest 77″ 4K OLED TVs by Price Per Inch
40 77″ products ranked by price per inch. Best value: $19.48/inch
Products
40
Best $/inch
$19.48
Highest $/inch
$779.22
Rankings show one recently checked offer per product and condition on this page. Other offers remain on product pages. The final price appears at the retailer's checkout. We may earn a commission from retailer links, at no cost to you; it never affects rankings.
| Rank | Type | Trend | |||||||
|---|---|---|---|---|---|---|---|---|---|
1 | OLED | 77" | — | 4.8(537) | $1499.99 | $19.480View at Best Buy | |||
2 | OLED | 77″ | — | $1597.99 | $20.753View at Amazon | ||||
3 | OLED | 77″ | — | $1599.99 | $20.779View at Amazon | ||||
4 | OLED | 77" | — | 3.4(5) | $1599.99 | $20.779View at Best Buy | |||
5 | OLED | 77″ | — | $1798.00 | $23.351View at Amazon | ||||
6 | OLED | 77" | — | 3.0(2) | $1799.99 | $23.376View at Best Buy | |||
7 | OLED | 77″ | — | $1806.53 | $23.461View at Amazon | ||||
8 | OLED | 77″ | — | $1847.95 | $23.999View at Amazon | ||||
9 | OLED | 78" | — | 5.0(2) | $1999.99 | $25.641View at Best Buy | |||
10 | OLED | 77″ | — | $1997.99 | $25.948View at Amazon | ||||
11 | OLED | 77″ | — | $1997.99 | $25.948View at Amazon | ||||
12 | OLED | 77″ | — | $1999.99 | $25.974View at Amazon | ||||
13 | OLED | 77″ | — | $1999.99 | $25.974View at Amazon | ||||
14 | OLED | 77″ | — | $1999.99 | $25.974View at Amazon | ||||
15 | OLED | 77" | — | 5.0(1) | $1999.99 | $25.974View at Best Buy | |||
16 | OLED | 77" | — | 4.9(89) | $1999.99 | $25.974View at Best Buy | |||
17 | OLED | 77″ | — | $1999.99 | $25.974View at Amazon | ||||
18 | OLED | 77″ | — | $2498.00 | $32.442View at Amazon | ||||
19 | OLED | 77" | — | 4.9(33) | $2499.99 | $32.467View at Best Buy | |||
20 | OLED | 77″ | — | $2798.00 | $36.338View at Newegg | ||||
21 | OLED | 77" | — | $2798.00 | $36.338View at Amazon | ||||
22 | OLED | 77″ | — | $2798.00 | $36.338View at Newegg | ||||
23 | OLED | 77″ | — | $2799.99 | $36.364View at Amazon | ||||
24 | OLED | 77" | — | 4.8(178) | $2999.99 | $38.961View at Best Buy | |||
25 | OLED | 77" | — | 4.8(253) | $3144.99 | $40.844View at Best Buy | |||
26 | OLED | 77″ | — | $3147.95 | $40.882View at Amazon | ||||
27 | OLED | 77″ | — | $3327.95 | $43.220View at Amazon | ||||
28 | OLED | 77" | — | $3498.00 | $45.429View at Amazon | ||||
29 | OLED | 77″ | — | $3498.00 | $45.429View at Newegg | ||||
30 | OLED | 77″ | — | $3549.99 | $46.104View at Newegg | ||||
31 | OLED | 77″ | — | $3579.99 | $46.493View at Newegg | ||||
32 | OLED | 77″ | — | $3599.99 | $46.753View at Newegg | ||||
33 | OLED | 77″ | — | $3614.99 | $46.948View at Newegg | ||||
34 | OLED | 77″ | — | $3624.99 | $47.078View at Newegg | ||||
35 | OLED | 77″ | — | $3649.99 | $47.402View at Newegg | ||||
36 | OLED | 77" | — | 4.7(18) | $3699.99 | $48.052View at Best Buy | |||
37 | OLED | 77" | — | 4.9(36) | $3799.99 | $49.351View at Best Buy | |||
38 | OLED | 77″ | — | $3819.99 | $49.610View at Newegg | ||||
39 | OLED | 77" | — | $3999.99 | $51.948View at Best Buy | ||||
40 | OLED | 77" | — | 5.0(1) | $59999.99 | $779.221View at Best Buy |
LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025)
Screen Size
77"
Price
$1499.99
$/inch
$19.480
Samsung 77-Inch Class OLED 4K S85F Series, Vision AI Smart TV (2025 Model, 77S85F) Object Tracking Sound Lite w/Dolby Atmos, NQ4 AI Gen2 Processor, Contour Design, Color Booster Pro, Alexa Built-in
Screen Size
77″
Price
$1597.99
$/inch
$20.753
Samsung 77-Inch Class OLED S84F Series Samsung Vision AI Smart TV (2025 Model, 77S84F) NQ4 AI Gen2 Processor, 4K AI Upscaling, OLED HDR, Pantone Validated, Motion Xcelerator 120Hz
Screen Size
77″
Price
$1599.99
$/inch
$20.779
LG - 77" Class B6E Series OLED AI 4K Smart webOS TV (2026)
Screen Size
77"
Price
$1599.99
$/inch
$20.779
Sony 77 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini (K-77A60)
Screen Size
77″
Price
$1798.00
$/inch
$23.351
Sony - 77" class BRAVIA 6 OLED 4K HDR Smart Google TV
Screen Size
77"
Price
$1799.99
$/inch
$23.376
Samsung 77-Inch Class S85H Series, OLED, 4K, Smart TV, 2026 Model
Screen Size
77″
Price
$1806.53
$/inch
$23.461
Samsung QN77S90DAFXZA 77" 4K OLED Smart TV with Dolby Atmos (2024)
Screen Size
77″
Price
$1847.95
$/inch
$23.999
LG - 77" Class B6 Series OLED AI 4K Smart webOS TV (2026)
Screen Size
78"
Price
$1999.99
$/inch
$25.641
Samsung QN77S85HAEXZA 77" 4K OLED TV with a 2 Year Amber Protection (2026)
Screen Size
77″
Price
$1997.99
$/inch
$25.948
Samsung 77-Inch Class OLED S90H Series Samsung Vision AI Smart TV (2026 Model, 77S90H) OLED HDR+ with Glare Free, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, AI Motion Enhancer Pro, Alexa Built-in
Screen Size
77″
Price
$1997.99
$/inch
$25.948
LG 77-Inch OLED evo AI 4K C6 Series Smart TV (2026) a11 AI Processor Gen3, Dolby Vision, Dolby Atmos, HDR10, 165Hz, AI Super Upscaling 4K OLED77C6HUP Bundle with Deco Essentials Protection +Guidebook
Screen Size
77″
Price
$1999.99
$/inch
$25.974
LG 77-Inch OLED AI 4K B6 Series Smart TV, 2026 Model | Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode
Screen Size
77″
Price
$1999.99
$/inch
$25.974
LG 77-Inch Class OLED evo AI 4K C6 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (OLED77C6HUP, 2026)
Screen Size
77″
Price
$1999.99
$/inch
$25.974
Samsung - 77" Class S85H OLED 4K UHD SmartVision AI Smart Tizen TV (2026)
Screen Size
77"
Price
$1999.99
$/inch
$25.974
LG 77-Inch Class OLED evo AI 4K C6 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Compatible with Alexa (OLED77C6HUP, 2026)
Screen Size
77"
Price
$1999.99
$/inch
$25.974
LG 77-Inch OLED evo C6 4K Smart TV, Dolby Vision & Atmos | AI Super Upscaling 4K, HDR10, Filmmaker Mode, 165Hz Gaming, Alpha 11 AI Processor Gen3, webOS, Alexa Compatible
Screen Size
77″
Price
$1999.99
$/inch
$25.974
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B)
Screen Size
77″
Price
$2498.00
$/inch
$32.442
Samsung 77-Inch Class OLED S90H Series Samsung Vision AI Smart TV (2026 Model, 77S90H) OLED HDR+ with Glare Free, NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, AI Motion Enhancer Pro, Alexa Built-in
Screen Size
77"
Price
$2499.99
$/inch
$32.467
Sony K77XR80BKIT1 Sony 77 inch BRAVIA 8 OLED 4K HDR Google TV Bundle XR OLED Contrast, Dolby Vision, 120Hz, Aco
Screen Size
77″
Price
$2798.00
$/inch
$36.338
Sony 77 Inch BRAVIA 8 OLED 4K HDR Smart Google TV (K-77XR80) | XR Processor with AI Technology, Dolby Vision/Atmos, Exclusive Features for PlayStation®5, 4K movie credits included
Screen Size
77"
Price
$2798.00
$/inch
$36.338
Sony K77XR80B 77 inch Class BRAVIA 8 OLED 4K HDR Google Smart TV
Screen Size
77″
Price
$2798.00
$/inch
$36.338
LG 77-Inch OLED evo AI 4K G5 Series Smart TV (OLED77G5WUA, 2025) | AI Super Upscaling, Dolby Atmos, Dolby Vision, HDR10, Filmmaker Mode
Screen Size
77″
Price
$2799.99
$/inch
$36.364
Sony 77 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 (K-77XR8B)
Screen Size
77"
Price
$2999.99
$/inch
$38.961
LG 77-Inch Class OLED evo AI Super Upscaling 4K G5 Series Smart TV w/Dolby Atmos & Vision, HDR10, Filmmaker Mode, Wow Orchestra, Alexa Built-in (OLED77G5WUA, 2025)
Screen Size
77"
Price
$3144.99
$/inch
$40.844
Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD Smart Google TV
Screen Size
77″
Price
$3147.95
$/inch
$40.882
Samsung 77-Inch Class OLED S95F 4K Glare Free Smart TV (2025 Model) NQ4 AI Gen3 Processor, HDR Pro, Motion Xcelerator 164Hz, Dolby Atmos, Samsung Vision AI, Alexa Built-in
Screen Size
77″
Price
$3327.95
$/inch
$43.220
Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L- Latest Model,Black
Screen Size
77"
Price
$3498.00
$/inch
$45.429
Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 2 Year Amber Protection Plan (2023)
Screen Size
77″
Price
$3498.00
$/inch
$45.429
Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 3 Year Amber Protection Plan (2023)
Screen Size
77″
Price
$3549.99
$/inch
$46.104
Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling with an Austere 5S-4KHD2-2.5M V-Series 2.5m Premium 4K HDR HDMI Braided
Screen Size
77″
Price
$3579.99
$/inch
$46.493
Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling with an Austere V Series 4-Outlet Power with Omniport USB (2023)
Screen Size
77″
Price
$3599.99
$/inch
$46.753
Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling with an Austere VII Series 4-Outlet Power with Omniport USB (2023)
Screen Size
77″
Price
$3614.99
$/inch
$46.948
Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 4 Year Amber Protection Plan (2023)
Screen Size
77″
Price
$3624.99
$/inch
$47.078
Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 5 Year Amber Protection Plan (2023)
Screen Size
77″
Price
$3649.99
$/inch
$47.402
Samsung - 77" Class S95H OLED 4K UHD SmartVision AI Smart Tizen TV (2026)
Screen Size
77"
Price
$3699.99
$/inch
$48.052
LG - 77" Class G6 Series OLED evo AI 4K Smart webOS TV with Gallery Design and Flush Wall Mount (2026)
Screen Size
77"
Price
$3799.99
$/inch
$49.351
Sony XR77A95L 77 Inch QD-OLED 4K UHD Smart Google TV with AI Upscaling and 6 Year Amber Protection Plan (2023)
Screen Size
77″
Price
$3819.99
$/inch
$49.610
LG - 77" Class W6 Series OLED evo AI 4K Smart webOS TV with Wallpaper Design, True Wireless Video & Audio Transfer (2026)
Screen Size
77"
Price
$3999.99
$/inch
$51.948
LG - SIGNATURE 77" Class OLED T Transparent 4K UHD Smart webOS TV with True Wireless Video & Audio Transfer (2024)
Screen Size
77"
Price
$59999.99
$/inch
$779.221
About 77″ 4K OLED TVs
Compare all 77″ 4k oled tvs sorted by price per inch. BuyPerUnit tracks 40 products in the 77″ screen-size range to help you find the best TV deals. Prices range from $19.48/inch to $779.22/inch.
Frequently Asked Questions
What is a good price per inch for a 77″ 4k oled tvs?
As of October 2026, the best price for a 77″ 4k oled tv is $19.48/inch. The cheapest option is the LG LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025) at $1499.99 from Best Buy.
TV price per inch comparison: how does 77″ compare across retailers?
BuyPerUnit tracks 40 77″ 4k oled tvs across Amazon, Best Buy, and Newegg, updated daily. Prices currently range from $19.48/inch to $779.22/inch, sort the table above by $/inch to see who's cheapest right now.
Is a bigger TV always a better deal per inch?
Not always. Price per inch typically bottoms out at a category's most popular size, usually 55" to 65", then climbs again at the largest sizes, which carry a size premium. Compare this 77″ page against our other 4K OLED TVs size pages to see where the per-inch sweet spot sits today.
How many 77″ 4k oled tvs are available right now?
BuyPerUnit tracks 40 77″ 4k oled tvs in stock across Amazon, Best Buy, and Newegg, updated daily.